MTV Overtakes Vevo as Top Online Music Destination
Thanks largely to an ad-sales partnership with Warner Music Group, MTV Networks last month became the Web’s most-visited music destination, surpassing rival Vevo, according to new statistics from ComScore Media Metrix.
MTV’s websites drew 53 million unique visitors in August, according to ComScore, two and a half times as many as the year-earlier period. Vevo had 49 million visitors.
MTV’s move to the top spot comes eight months after Vevo, a joint venture of Universal Music, Sony Music and YouTube, nabbed the No. 1 position.