Barbie Dolls and Playsets

  • YOU VOTED, WE LISTENED

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  • THE KING OF ROCK ‘N’ ROLL

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  • Inspire the next generation of frontline and healthcare heroes with Barbie Medical Career dolls and playsets.

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  • The Doctor Is In
    Mattel Creations Exclusive

    This classic Barbie® reproduction doll from 1973 celebrates one of her most important careers, while honoring the dedication of first responders everywhere!

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Barbie Big City Big Dreams

New Movie Coming to Netflix!

Preview the Barbie Big City, Big Dreams trailer and check out the dolls from the movie.

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#MixUpTheToyBox

Barbie Invites You to #MixUpTheToybox

Create a toybox with diverse dolls featuring a range of skin tones, body types, and varying disabilities to help kids understand and celebrate the importance of representation.

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SHOP BARBIE™

60th Anniversary

Celebrate Malibu Barbie 50th Anniversary with this groovy new collection.

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60th Anniversary

Our History

Founded by Ruth Handler - businesswoman, mom, and pioneer of her time - Barbie has been breaking boundaries and sparking imaginations since her debut. See her journey over the past six decades.

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You Can Be Anything