Take Advantage of Regular Pricing for Days Hours Minutes Seconds Save Your Seat 3 Types of Brands 2 Days of Discovery Challenger The latest wave of upstarts, breaking rules and tapping into new technology and strategies to win over consumers Incumbent First-gen disruptors that broke new ground by offering consumers not just what they wanted, but also what they needed Establishment Legacy brands that grew through the traditional route and are now infusing their strategies with the new DTC paradigm 3 Types of Brands 2 Days of Discovery Space is limitedSave your seat today When February 6 - 7, 2019 Where New York, NY Why Explore the Future of Brands Who 300 Brand Executives ABOUTFEATURED SPEAKERSWHO'S COMING CURRICULUMATTENDVENUECONTACT TICKETS MENU About Following the inaugural summit in 2018, Brandweek is expanding its challenger brand track into a 2-day symposium providing insights from the world’s most disruptive brands who are pioneering new waves of innovation in the ever-shifting brand landscape. Through the lens of challenger brands, we’ll explore 12 top-of-mind topics impacting the brand marketing ecosystem from commerce to design to AI – and beyond. Highlights from the Challenger Brands track at Brandweek 2018 Save Your Seat Featured Speakers Who's Coming Curriculum Feb. 6 Feb. 7 8:30 - 9:30am Registration and Breakfast 9:30 - 9:40am Opening Remarks 9:40 - 10:00am Keynote Kelly CambellChief Marketing Officer, Hulu 10:00 - 10:20am Fireside Jen SeySVP and Chief Marketing Officer, Levi Strauss & Co. Global Brands 10:20 - 10:40am Fireside Jeff BrooksChief Marketing Officer, Casper 10:40 - 11:00am Coffee Break 11:00 - 12:15am Insight Session A: Next Gen Marketing: Making the Move from Millenials to Gen Z Postmates Eric EdgeSenior Vice President of Brand and Communications, Postmates BARK Allison StaddVice President of Brand Reach and Affinity, BARK 11:00 - 12:15am Insight Session B: The Art of Storytelling: Standout Creative to Amaze and Engage HotelTonight Ray EliasChief Marketing Officer, HotelTonight SmartyPants Vitamins Courtney Nichols GouldCo-founder and Co-Chief Executive Officer, SmartyPants Vitamins 11:00 - 12:15am Insight Session C: The Data Dance: Marketers' Fancy Footwork to Reach and Engage Consumers Pandora Alex WhiteHead of Music Recommendations and Curation Programming, Pandora Orangetheory Fitness Kevin KeithChief Brand Officer, Orangetheory Fitness 12:15 - 1:30pm Lunch 1:45 - 3:00pm Insight Session A: Tech Toys or Marketing Ploys: The Role of VR, AR to Enhance Brands Store Nº8, Spatialand Katie FinneganFounding Principle, Store N°8, Co-founder and Chief Executive Officer, Spatialand Drone Racing League Nicholas HorbaczewskiFounder and Chief Executive Officer, Drone Racing League 1:45 - 3:00pm Insight Session B: Mind the Gap: Cultivating Culture and Talent to Grow and Scale Your Business &Pizza; Michael LastoriaCo-founder, Chief Executive Officer and Creative Director, &Pizza; Jopwell 1:45 - 3:00pm Insight Session C: Want It. Need It. Get It: CX Trends and the Future of Retail MeUndies Jonathan ShokrianFounder and Executive Chairman, MeUndies Papa & Barkley Kimberly DillonChief Marketing Officer, Papa & Barkley 3:00 - 3:20pm Keynote 3:20 - 3:40pm Fireside Bethenny FrankelFounder and Chief Executive Officer, Skinnygirl 3:40 - 4:00pm Keynote Alex ChungFounder and Chief Executive Officer, GIPHY 4:00 - 6:00pm Networking Cocktails 8:30 - 9:30am Check in and Breakfast 9:30 - 9:40am Opening Remarks 9:40 - 10:00am Keynote Tom CorteseChief Operating Officer and Co-founder, Peloton 10:00 - 10:20am Keynote Brad HaleyChief Marketing Officer, IHOP Restaurants 10:20 - 10:40am Fireside 10:40 - 11:00am Coffee Break 11:00 - 12:15pm Insight Session A: Intel From the Frontlines: Marketers Share What They've Learned From One Another Parachute Luke DroulezChief Marketing Officer, Parachute Organic Valley Leslie KrumpelMission Executive, Organic Valley 11:00 - 12:15pm Insight Session B: All by Design: Why CX, UX and Service Design are the Cornerstones of Brand Marketing Hill City Eric TodaHead of Marketing, Hill City Panera Mark BerinatoVice President, Digital Experience, Panera 11:00 - 12:15pm Insight Session C: Sustainable Branding: The Opportunities and Risks of Ethical Products and Services Seventh Generation Hanneke WillenborgChief Marketing Officer, Seventh Generation Allbirds 12:15 - 1:30pm Lunch Julie ChanningVice President of Marketing, Allbirds 1:45 - 3:00pm Insight Session A: Do Brands Need a Purpose? Why Changing the World for the Better is Good Business Bombas Randy GoldbergCo-founder and Chief Brand Officer, Bombas Naadam Matt ScanianCo-founder and Chief Executive Officer, Naadam 1:45 - 3:00pm Insight Session B: Bricks, Clicks and Beyond: Finding Online and Offline Success (and Failure) in Retail Away Selena KalvariaVice President of Brand Marketing, Away Harry's Lorna SommervilleVice President of Marketing, Harry's 1:45 - 3:00pm Insight Session C: We See You'd Like Fries With This: The New Consumer Conversation in the Age of AI and Personalization Stubhub Akshay KhannaHead of Partnerships - NFL, NBA, and NHL, StubHub Kimpton Hotels & Restaurants Kathleen ReidenbachChief Commercial Officer, Kimpton Hotels & Restaurants 3:00 - 3:20pm Fireside Cheryl KaplanPresident and Co-founder, M. Gemi 3:20 - 3:40pm Keynote 3:40 - 4:00pm Fireside 4:00 - 6:00pm Networking Cocktails Save Your Seat Attend Take Advantage of Regular Pricing for Days Hours Minutes Seconds Save Your Seat Venue Microsoft 11 Times Square 6th Floor New York, NY 10036 Contact Please leave this field empty. Inquiry Type* ---SponsorSpeakerGeneral First Name* Last Name* Work Email* Company* Business Type* ---AGENCY: Advertising/Full-ServiceAGENCY: DigitalAGENCY: Event/ExperientialAGENCY: Graphic DesignAGENCY: Healthcare MarketingAGENCY: Influencer/Word-of-MouthAGENCY: Marketing CommunicationsAGENCY: Media Buying & PlanningAGENCY: Promotional MarketingAGENCY: Public RelationsAGENCY: Shopper MarketingAGENCY: Other AgencyBRAND: Aerospace & EngineeringBRAND: AgricultureBRAND: Apparel/AccessoriesBRAND: AutomotiveBRAND: Business ServicesBRAND: Computers/Computer ProductsBRAND: Construction/ContractorsBRAND: ConsultingBRAND: Consumer Electronics/GamingBRAND: Consumer Packaged GoodsBRAND: Energy/Natural ResourcesBRAND: Entertainment/Recreation/SportsBRAND: Financial ServicesBRAND: Food & BeverageBRAND: Government/AssociationsBRAND: InsuranceBRAND: ManufacturingBRAND: Pharmaceutical/HealthcareBRAND: Restaurant/Food ServicesBRAND: RetailBRAND: TelecommunicationsBRAND: TransportationBRAND: Travel, Leisure, Real EstateBRAND: Utilities & ChemicalsBRAND: Wholesale/DistributionTECHNOLOGY: Ad TechTECHNOLOGY: CommerceTECHNOLOGY: Content MarketingTECHNOLOGY: InternetTECHNOLOGY: Mar techTECHNOLOGY: MobileTECHNOLOGY: SearchTECHNOLOGY: Social MediaTECHNOLOGY: Other TechMEDIA: Digital/MediaMEDIA: Film/VideoMEDIA: MagazineMEDIA: NewspaperMEDIA: OutdoorMEDIA: RadioMEDIA: TelevisionMEDIA: VR/AR/ImmersiveMEDIA: Other MediaOTHER: Education/SchoolOTHER: Library Job Level / Seniority* ---Chief Marketing OfficerChief Executive OfficerChief Digital OfficerChief Innovation OfficerOther C-levelBoard / Owner / Chairman / PresidentManaging Director / General ManagerExecutive Vice PresidentVice President (SVP, VP)DirectorManagerAccount ExecutiveStrategistNon-Manager (associate, coordinator)Professor / StudentOther Job Function* ---Account ManagementAdministrativeAnalyticsAudience Development / CirculationBrand ManagementBusiness DevelopmentCreativeDigital / Online Media ManagementeCommerceEditorialEducationEvent ManagementFinanceHuman ResourcesInformation TechnologyInnovationManagementMarketingMedia Buying / PlanningOperationsProduct ManagementProductionPublic RelationsResearchSalesOther Job Title* How can we help you? 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