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Rita Ferro, president of global advertising at Disney, emphasized the company’s reach during the company’s upfronts presentation to advertisers. Before detailing the company’s daily interactions with half the world’s population, its industry-leading 11.5% share of content distribution in April (acco…

"I am deeply optimistic about our company, and in a world that is so in need of entertainment is a true privilege," said Disney boss Bob Iger today in a rare appearance on stage at the start of the media giant’s upfront presentation in New York City. "To run a company that is the embodiment of creative…

Many of those shuttling around New York City this week for the upfronts, on the heels of the NewFronts two weeks ago, may find themselves trying to synthesize all of the claims and counter-claims, the big data and bigger spectacle. Evan Shapiro, veteran of many an upfront during his time as a cable…

TelevisaUnivision said flagship streaming service Vix now has 50 million monthly active users, up 70% over this time last year. Addressing advertisers at its streamlined, 30-minute upfronts presentation, the company also revealed that the previously announced ad-supported tier of Vix would launch on…

UPDATED with additional exec comment. A trio of Amazon ad execs closed the company’s first upfront presentation Tuesday morning in New York, bookending remarks from two senior-level colleagues at the start of the 90-minute show. Tanner Elton, VP of U.S. Ad Sales, emphasized the company’s…

EXCLUSIVE: Thriving U.S. indie producer-distributor Neon is no stranger to the Cannes Film Festival with the Tom Quinn-founded banner having acquired a historic four consecutive Palme d'Or wins (last year's Anatomy of a Fall, 2022's Triangle of Sadness, 2021's Titane and 2019's Parasite), thus earning…

EXCLUSIVE: Tuanh Dinh has joined Zealot, the award-winning trailer agency behind campaigns for Bridgerton, Hacks and Anatomy of a Fall, as the company’s new Head of Digital. A strategic digital marketing executive with over 10 years’ experience, Dinh started her work at Zealot today. In her new role…

NBCUniversal says ad technology it rolled out earlier this year helped drive a 38% increase in sales for Domino’s in a recent trial. Related Stories News NBC Fall 2024-25 Schedule: 'Fou…

EXCLUSIVE: Canada’s Cream Productions has made some changes to its development team. Veteran exec James Farr has been promoted to Executive Vice President of Development, and will lead a team comprising former Blue Ant Studios producer Zachary Frank, who has joined as Vice President of Development…

In an unusual move, NBCUniversal used its upfront presentation to ad buyers in New York on Monday to debut a four-minute extended first look at its forthcoming film version of Wicked. The preview of Universal’s Thanksgiving release, which will go online later this week, elicited a warm response from…

EXCLUSIVE: Moonbug Entertainment is making a move into the consumer products space with the hire of Ashley Maidy. The Riot Games industry veteran has joined the CoComelon company as Managing Director of Consumer Products. In the role, she’ll be responsible for expanding the Candle Media-owned company…

EXCLUSIVE: Joe Aboud, who spearheaded promotions at Atlantic Records and developed the music program at Apple Music, has formed a new company. Aboud is branching out to launch 444 Sounds, a music consultancy and management firm that oversees strategy and promotion for clients including record labels…