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‘Stolen Identity’ Social Experiment Format In The Works At NBCU
EXCLUSIVE: Social experiments have been all the rage over the last few years from The Circle and Love Is Blind through to The Traitors.
The latter, which airs on Peacock in the U.S., has led to a further ramp up in the search for the next big unscripted format.
As such, NBC Universal is now…
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By Peter White
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0 Comments Comment on ‘Stolen Identity’ Social Experiment Format In The Works At NBCU
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Andy Cohen, NBCUniversal & Warner Bros Discovery Want Leah McSweeney’s “Threadbare” Drugs & Drink Filled Suit Tossed Out; Not So Fast, Says RHONY’s Lawyer
Andy Cohen once described the Real Housewives franchise as "guilt free gossiping," and now he, NBCUniversal, Warner Bros Discovery and others are denying any guilt in the workplace discrimination and retaliation claims from RHONY vet Leah McSweeney.
And, with the Constitution as their primary shield…
NBA Rights Situation “Sucks Right Now” For Warner Bros. Discovery Staffers, Charles Barkley Says
Charles Barkley, one of the mainstays of the long-venerated studio show Inside the NBA — which won yet another Sports Emmy last night — says the current media rights situation “sucks right now” for Warner Bros. Discovery staffers.
About 200 jobs could be lost, Barkley said in an interview Wednesday…
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By Dade Hayes
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‘Saturday Night Live’ Nails Down Key Sponsorships For Upcoming 50th Season
Saturday Night Live, which just wrapped its 49th season last weekend, has already gotten a head start on sponsorships for its golden anniversary.
NBCUniversal said Tuesday it has locked Allstate, L'Oreal Groupe, T-Mobile, and Volkswagen of America as sponsors of the show’s 50th season. The milestone…
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By Dade Hayes
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Wait, Why Were There So Many Movies At The TV Upfronts This Year?
When Emma Stone, star of Disney's Cruella and Searchlight’s Poor Things, introduced CEO Bob Iger at the company's Upfronts presentation this week – the first time that the former TV chief had been on stage at the advertising rodeo in 30 years – it was clear that this is no longer just a TV event.
"To…
The LA Screenings Are Back: Talent Returns & Slates Get International As Buyers Head For Studio Showcases
As buyers touch down at LAX for the annual LA Screenings, it will be a case of a return to the norm following the unusual circumstances of last year. The Hollywood labor strikes not only threw confusion on what would be a realistic purchase, but also stopped acquisitions executives getting face time (and…
NBCUniversal Says Domino’s Sold 38% More Pizza After Buying Ads Through Its Cross-Platform Tool
NBCUniversal says ad technology it rolled out earlier this year helped drive a 38% increase in sales for Domino’s in a recent trial.
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NBC Fall 2024-25 Schedule: 'Fou…
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By Dade Hayes
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Story Arc:
2024 Upfronts
May 16, 2024
May 16, 2024
Seth Meyers Roasts Linda Yaccarino, Tom Sandoval, Dick Wolf, Paramount & Peacock At NBCU Upfront
Seth Meyers has been an annual tradition at NBCUniversal’s Upfronts. Much like Jimmy Kimmel at the Disney event, Meyers loves to roast the television industry and his own employer.
This year was no different, taking shots at NBC, Peacock, Dick Wolf, Bravo star Tom Sandoval, and former ad chief…
Story Arc:
2024 Upfronts
May 16, 2024
May 16, 2024
‘Wicked’ Movie Gets Extended Preview At NBCUniversal Upfront In A Novel Promo Move
In an unusual move, NBCUniversal used its upfront presentation to ad buyers in New York on Monday to debut a four-minute extended first look at its forthcoming film version of Wicked.
The preview of Universal’s Thanksgiving release, which will go online later this week, elicited a warm response from…
Upfronts 2024: Where & When They’re Happening
The traditional pilot process may be dying out but that's not stopping the glitz and glamor of the TV Upfronts in New York.
Traditionally, broadcast networks would be scrambling to make dozens of last minute decisions on a crop of new shows as well as heavily negotiated renewals as we head into the…
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By Peter White
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Story Arc:
2024 Upfronts
May 16, 2024
May 16, 2024
Leah McSweeney & Brandi Glanville’s Lawyers Throw Stones At Probe Clearing Andy Cohen Of Drugs, Drink & Sexual Harassment Claims
EXCLUSIVE: Less than a week before NBCUniversal's big pitch to advertisers in the Big Apple, Andy Cohen the jewel in the media giant's Reality TV crown isn't shining so bright after all.
Despite Bravo's insistence that an investigation by an outside party has cleared the Real Housewives franchise…
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Roku Teams With NBCUniversal For Olympics Streaming Hub, Sets Measurement And Ad Pacts With iSpot And The Trade Desk
Roku had a busy Tuesday leading up to its annual NewFronts presentation for advertisers, announcing an Olympics team-up with NBCUniversal as well as measurement and ad pacts with iSpot and The Trade Desk.
The Olympics partnership comes with less than 100 days to go before the Paris Olympics kick off…
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By Dade Hayes
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