Pop star Mariah Carey is pioneering a new business model for the struggling music business: her next album will be "sponsored" by the Bahamas Board of Tourism and perfume companies wishing to be associated with the fragrant star.
Next month's album, Memoirs of an Imperfect Angel, will come with a 34-page booklet crammed with glossy advertisements for Elizabeth Arden and Le Métier De Beauté cosmetics, Angel pink champagne and Carmen Steffens shoes from Brazil.
The "product integration" deal, organised by the world's largest record company, Vivendi-owned Island Def Jam, and the fashion magazine Elle, is said to have covered the costs of recording Carey's album in the Bahamas, estimated at £4m .
The "mini-magazine", written by Elle editorial staff, will explain to the lucky first
