The Indie List: Ray
Forget the dog and pony show. This St. John’s agency gives you the straight goods
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Sonnet sticks to comparing the old with the new
This year’s edition of a hockey-centric campaign maintains focus on how the game and insurance industry have evolved.
Go Auto launches first integrated campaign
The dealership network and online buying platform is addressing misconceptions as it looks to expand.
This year’s store closures get off to an early start
Bose joins the ranks of retailers like Pier 1, Links of London and IKEA that have begun 2020 by scaling back their store footprints.
HelloFresh brings melodrama to its marketing
The meal kit player taps Schitt’s Creek star Annie Murphy for a mock soap opera to put more of a focus on differentiation.
Accenture launches sales and marketing hub in Niagara
The consultancy’s new “intelligent operations centre” is focused on helping clients de-silo customer-facing departments.
Tech in Action: Contiki gets Alexa to pack your bags
The travel company addresses one of the biggest pain points of preparing for a trip.
How CPG showed up at CES
From the Tech newsletter: P&G and L’Oreal showcased how they are pursuing innovation to meet consumer needs and head off disruptors.
Up to the Minute: Agnostic wins two AOR assignments
Plus, Trampoline adds a PR offering and Apollo Music Store expands to the U.S.
Craft jury announced for 2020 Marketing Awards
Ahead of Friday’s entry deadline, the agency and production pros awarding the best in technical achievement have been revealed.
Bell Let’s Talk shifts the focus to mental health non-profits
This year’s campaign moves away from celebrity ambassadors in favour of groups that provide needed support and services.
McCann Health Canada names first ECD
Sean Riley joins from the agency’s Singapore office in response to recent business growth and transformation.
Lotto 6/49 guarantees ‘O.M.G.’ moments
To reach casual players, BCLC shifts the focus from big jackpots to the million dollar prize that comes with every draw.
Audible.ca highlights the benefits of listening
For its second Canadian brand campaign, the audiobook company takes a more abstract approach to its “listen more” message.
LCBO hopes to find new friends in ‘low’ places
The liquor retailer highlights drinks low in alcohol, sugar and calories to help customers meet their new year goals.
