Founded in 2005 and headquartered in London, and with a reach of over 35 million people, PinkNews is the world’s most read and watched LGBT+ publication. With a huge audience on our owned and operated platforms, along with a huge reach thorough our partnerships with the major social media platforms and the ability to target LGBT+ users on other gay, lesbian and trans apps and websites, PinkNews offers a 360o solution for any advertiser wanting to target the LGBT+ market.
Website
More than four million unique users visit the PinkNews website every month
SNAPCHAT
As the only LGBT+ Snapchat Discover partner, we reach 30 million people every month
We can reach virtually every engaged LGBT+ person on Twitter through content sponsorships
EVENTS
We reach millions of people through the events we put on and the PR that they generate
CREATIVE
PinkNews’ in-house design team works alongside our partners to create amazing campaigns
Our Brands
Reach out for more information today!
The LGBT+ Audience
Have an annual spending power of £100bn in the UK alone
Have 25% higher disposable income than their straight cousins
Spend 35% more time online than their straight counterparts
LGBT households make 10% more shopping trips than the average household
Are twice as likely to have a college degree
Spend 48% more on wine
43% more spending on tech
Spend 36% more on pet care
32% higher spend on grooming
Spend 48% more on music
14% more likely to have a gym membership
Spend 35% more on spirits
25% more likely to subscribe to a streaming service
More likely to be the first in their friendship circle to try new things
22% more likely to purchase an item of clothing worth $500 or more
… and finally, 50% of NON-LGBT+ people said they were more likely to consider buying from a brand after seeing LGBT+ inclusive adverting.
Information sourced from The Nielsen 2015 LGBT Consumer Report
The PinkNews Audience
54%
Female
42%
Male
4%
Non-Binary
24%
18-24
31%
25-34
18%
35-44
We reach more people per month than any other LGBT+ media brand:
– 35M+ combined monthly unique reach
– 4.5M monthly unique website visitors (Google analytics)
– 30M unique users on our Snapchat discover channel
– 500,000 Facebook fans
– 188K Twitter followers
– 50K Instagram followers
All metrics as of June 2019
Our Clients
PinkNews helps the worlds largest brands connect with the LGBT+ market. Here are a few of the amazing companies we’ve worked with:
