Ronan Shields@ronan_shields[email protected]Ronan Shields is a reporter for Adweek, focusing on ad-tech. Ad Tech & Mar Tech Accenture Interactive Confirms It Intends to Purchase Social Media Outfit Adaptly The consultancy continues buying its way into the industry. White Ops Launched a PSA to Increase Public Awareness About Ad Fraud The hope is that consumers will understand how vulnerable their computers are. How WPP’s Essence Uses Machine Learning to Improve Media Buying Results The programmatic specialist media agency wants to create an agency network fit for the contemporary marketplace. Adobe Advertising Cloud Exec Who Brokered the TubeMogul Deal Is Leaving the Company Brett Wilson is exiting two years after $540 million takeover. The Necessary Growing Pains of Programmatic Are Evident in Latest Cutbacks MediaMath confirms redundancies, echoing recent shakeups at OpenX and GroundTruth Leadership & Talent The Trade Desk Seeks New COO Following Rob Perdue’s Exit He will transition out of the company in first half of 2019. Programmatic Trade Body to Roll Out ‘TAG Threat Exchange’ Following FBI Bot Takedown Threat-indexing system combating malware redirects as it takes the fight to fraudsters. Key Points Advertisers Should Know From Today’s Facebook Inquisition Court papers claim the company knew about data breaches in 2014. Leadership & Talent How Arianne Walker Used Her Passion to Become Chief Evangelist at Alexa Automotive 'Everything that we do at Amazon is about being customer-obsessed.' Ecommerce Europeans Don’t Celebrate Thanksgiving, But They Love Black Friday Sales Getting a great deal transcends borders.123…7Next »