Trade Show Executive Staff

Gabrielle Weiss is responsible for the overall vision, operations and development of the magazine. Weiss was tapped to serve as Publisher and Editor where she is responsible for the magazine’s day-to-day editorial operations and design. Prior to that role, she oversaw the creation of content and communication strategies for TSE’s parent company, United Service Companies. She successfully led efforts to brand United’s security group, which included message development; creating sales and marketing materials; designing webinars; and produced and directed a promotional film. She also led the relaunch of the company’s social media platform.

Before coming to United, Weiss worked for prominent public affairs agencies and as a freelance journalist in Chicago, where she was nominated for the prestigious Lisagor Award for her coverage of homeless women on Chicago’s North Side. Weiss holds a bachelor’s degree in public relations from Roosevelt University in Chicago where she also studied journalism.

Carol Andrews works on special projects and directories as well as feature articles for the magazine. Carol joined TSE in 2008, continuing in a successful career in the industry that began in 1986 when she was hired by Gudea as an assistant editor at Tradeshow Week. She rose through the ranks to editor-in-chief, and in 2003, left to join Ascend Media as editor of Clinical Lab Products. During her career, Carol has earned multiple writing awards from APEX and the American Society of Business Publication Editors (ASBPE). She has been active in IAEE as well as the Trade Show Exhibitors Association and the National Coalition of Black Meeting Planners. She is a graduate of Antioch College in Ohio and earned a Masters degree in Mass Communications from California State University, Northridge.

Danica Tormohlen, who served as editor-in-chief and publisher of EXPO magazine, has covered the trade show industry since 1994. She has won numerous awards for outstanding editorial and design, including the Folio: Eddie Award for Editorial Excellence in the travel and hospitality category. Tormohlen is active in the trade show and publishing industries, serving on various committees for the International Association for Exhibitions and Events (IAEE). She has also spoken at a variety of industry events including IAEE, SISO, American Business Media, TSE's Gold 100, Large Show Roundtable and CSPI. On the publishing side, Tormohlen is a founding board member of the Kansas City Chapter of the American Society of Business Publication Editors (ASBPE), and she currently serves on the national and chapter boards for ASBPE.

Carri Jensen joined Trade Show Executive in 2011 as manager of directories. In this capacity, Carri is responsible for compiling all of TSE’s annual directories including the World’s Top Convention Centers directory, the Gold 100 directory and Fastest 50 directory. She also oversees the production of TSE’s monthly ZOOM trade show calendar and a number of statistical reports. She serves on the planning committee for the TSE Gold 100 Awards & Summit and the TSE Fastest 50 Awards & Summit. Carri’s background includes 14 years with Reed Business Information. As editor of directory publications, she led a team which compiled the Tradeshow Week 200, the Tradeshow Week Data Book and the TSW Major Exhibit Hall Directory. Carri has a B.S. in Hotel, Restaurant and Tourism Management from Oregon State University.

Hil Anderson has over 20 years experience as a news writer and editor. He joined United Press International (UPI) in San Diego as its news reporter/bureau manager; moved up to international desk supervisor in Washington, DC; and then was promoted to West Coast news editor in Los Angeles as well as chief energy correspondent. Prior to UPI, Anderson was editor of Platt’s Oilgram News, published by Standard & Poor’s, a division of the McGraw-Hill Companies, where he wrote and edited articles on the oil industry for a daily newsletter and subscription wire service. He has a B.A. in History from Michigan State University. Anderson joined Trade Show Executive in 2006, and as senior editor, reports on breaking news, trends analysis and statistical research. As part of the Trade Show Executive team, Anderson has won six APEX awards.