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September 19, 2017
Take Their Promotion & Do It Better ...It's a constant struggle for stations to come up with promotional ideas. It's a pain, especially with sales trying to pair everything up with sponsors -- make that money.
Commercial Radio
I have always seen our business as a combination of sports, politics, history, and public relations. Many new promotional ideas are hidden within an old idea waiting to be revamped. If it was good enough back when, it will be even better with some updated adjustments. However, it's important to understand the original intent of a promotion before applying your fresh coat of paint. Some would call this stealing, but I prefer to call it "Creative license." The goal is to rename your adaptation and convince the audience the other station is copying.
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September 12, 2017
Handling Crisis Situations ...Hurricanes Irma and Harvey put radio's call to action response to the test and the industry gets an A+. Both large broadcast companies and independent stations suspended regular programming to inform the public -- a reminder of "Live and Local," even suspending ...
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September 5, 2017
The Next Job ...Being fired or unemployed in this business is a part of the culture and it is nothing to be ashamed of. It causes anxiety and self-doubt. Do not dwell on the reason; you must reset and push forward. I Can Relate... It never feels good to be fired; I was once let go ...
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August 29, 2017
Walk Away Before ...Knowing when to leave is an important part of surviving in this business. This is an area that is not touched upon very often, but should be. We would all like to be one of those lucky ones who managed to get a good run and stay in one place for 10+ years -- even ...
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August 22, 2017
Adapt & Grow ...Trying to stay fresh and relevant is a constant struggle. It's all about hitting the internal reset button. I know some people are more challenged than others when it comes to change. Keep in mind the saying, "Everything that doesn't evolve, becomes extinct." Dealing ...
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August 15, 2017
Give Listeners What They Want ...Air personalities like to know if they have made a connection with their listeners. At a point in everyone's career, there has been a humbling episode and this was mine. I had moved back to a city and returned to a station after an unsuccessful stint elsewhere. It was ...
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August 8, 2017
Please Just Leave ...There are phrases that stand out to me in this business; "I don't have time; I can't take the time," and "A long weekend is just as good." Hey, slow down, there is only one you. Schedule a vacation just as you would a business meeting or station event. I have a ...
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August 1, 2017
Don't Play Games ... Do Your JobSports is my alter ego; I have watched and played since I could walk. The Big Three -- baseball, basketball and football -- have been a part of my life ever since I can remember. Along the way, my competitive nature led to a love of soccer, hockey, bowling, tennis, ...
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July 25, 2017
Fear Is Not The Best Motivator...I remember a witch hunt disguised as a staff meeting to put a PD and his programming style on trial. The morning guy and I listened as the GM allowed each jock to air grievances in front of the PD. I added my two cents on a couple of things in defense of him and you ...
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July 18, 2017
Getting Back To The Vocal Groove ...From time to time air personalities lose their verbal balance and flow. The trick is to fix it before you lose confidence in your abilities and become a shadow of your former self. It's kind of like Kevin Costner in the movie "Tin Cup" when he started to shank his golf ...