This statistic presents the most common reasons for internet users in the United States to purchase holiday gifts via Amazon as of June 2016. During the survey, 36.7 percent of respondents stated they would choose to purchase holiday gifts via Amazon because they were Amazon Prime members.
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- Source
- Release
- Further info
- Region
- United States
- Survey time period
- June 2016
- Number of respondents
- 1,495 Respondents
- Age group
- 18 years and older
- Special properties
- internet users who plan to shop for the 2016 holiday season
Reasons for internet users in the United States to purchase holiday gifts via Amazon as of June 2016
| Share of respondents | |
|---|---|
| Easy to use | 50.8% |
| I am an Amazon Prime member | 36.7% |
| I like the product reviews and recommendations | 29.5% |
| Has the best prices | 27.6% |
| Has the best product selection | 23.4% |
| None of the above | 20.1% |
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