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Video Advertising
in-scope
- All ad formats within web- or app-based video players
- Pre-roll, mid-roll und post-roll video ads
- Text- or image-based overlays that appear in video players
out-of-scope
- Video ads on pages that are not in a video player
Highlights
United States
- Revenue in the "Video Advertising" segment amounts to US$9,516m in 2017.
- Revenue is expected to show an annual growth rate (CAGR 2017-2021) of 10.4 % resulting in a market volume of US$16,823m in 2021.
- The average revenue per Internet user currently amounts to US$41.90.
- The revenue in the "Video Advertising" segment currently corresponds to 0.06 % of the country's GDP.
Trends, Insights & Top Players
Revenue
in the Video Advertising market in million US$
Reading Support Revenue in the "Video Advertising" segment amounts to US$9,516m in 2017.
Revenue per Internet User
in the Video Advertising market in US$
Reading Support The average revenue per Internet user in the "Video Advertising" segment is US$41.90 in 2017.
Revenue as percentage of GDP
in the Video Advertising market in percent
Reading Support The revenue in the "Video Advertising" segment corresponds to 0.06 % of the country's GDP in 2017.
Global Comparison - Revenue
in the Video Advertising market in million US$ in 2017
Reading Support With a market volume of US$9,516m in 2017, most revenue is generated in the United States.
| Top Countries | |
|---|---|
| United States | US$9,516.4m |
| China | US$4,671.6m |
| Japan | US$1,199.8m |
| United Kingdom | US$1,178.9m |
| France | US$469.5m |
Key Market Indicators
The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.
| 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
CAGR (2015-2021) | ||
|---|---|---|---|---|---|---|---|---|---|
Populationin millions | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | ||
Householdsin millions | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | ||
GDP / Capitain US$ | xx,xxx | xx,xxx | xx,xxx | xx,xxx | xx,xxx | xx,xxx | xx,xxx | ||
Internet Penetrationin percent | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | ||
Smartphone Penetrationin percent | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | ||
Facebook Userin millions | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | xxx.x | ||
Tablet Penetrationin percent | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | ||
Social Media Penetrationin percent | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | ||
Mobile Internet Penetrationin percent | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | xx.x | ||
| Source: Statista, June 2016 | |||||||||
