For Associations Balancing Print vs. Digital, Understanding Your Membership is Key
Greg Dool
March 23, 2016
Digital publishing may be the cheaper alternative, but only if it doesn't alienate your audience.
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Greg Dool
March 23, 2016
Digital publishing may be the cheaper alternative, but only if it doesn't alienate your audience.
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Greg Dool
March 22, 2016
New research from CEIR indicates that exhibition organizers aren't always on the same page as their attendees.
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Greg Dool
March 22, 2016
Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability.
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Caysey Welton
March 22, 2016
First spate of staff changes since October NTVB acquisition gives the brand a new president, publisher, and editorial director with a print redesign set to debut in June.
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Tom Zind
March 16, 2016
ACPA executive director and Folio: Association Media Summit panelist experiments with event formats and mission.
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Greg Dool
March 16, 2016
Seven-part serial produced by The Atavist Magazine will enjoy exclusive first-runs on the digital reader app.
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Tom Zind
March 16, 2016
Century-old Penton brand finds a new and potentially lucrative revenue stream in the most familiar of places.
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Caysey Welton
March 15, 2016
Syndicated program "OK! TV" to be rebranded as "Celebrity Page," featuring content from across Meredith's portfolio.
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Greg Dool
March 15, 2016
Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital.
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Tom Zind
March 10, 2016
Varying member interests, coupled with evolution in the way professionals meet and interact, present dynamic challenges for association media.
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