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Social media works even better for B2B companies than B2C companies. Why? Because B2B companies traditionally have a smaller target audience and a higher average price point. Most importantly, however, a B2B’s customer decision funnel is even more influenced by word of mouth and reputation than a B2C company’s.
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PR News honored the year’s most powerful, innovative and comprehensive CSR efforts at its 2016 CSR Awards on March 15 at the National Press Club in Washington D.C. These awards celebrated the individu…
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The Writer’s Guidebook
In this 1st edition of PR News’ Writer’s Guidebook, over 40 articles explain how best to write press releases, emails, speeches, biographies, backgrounders, crisis communications and annual reports.
Visual Storytelling Guidebook, Vol. 1
PR News’ Visual Storytelling Guidebook is packed with how-to’s and case study examples on how to use visuals to tell new stories about your brand and connect with new audiences and customers. You’ll learn how visuals… Continued