Advertising Age is pleased to debut the first season of "Anatomy of an Ad," all about the Super Bowl. Go behind the scenes at the making of one of the most talked-about ads
Recent Episodes of
Anatomy of an Ad
MasterCard's Priceless Soccer Surprise
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MasterCard's Priceless Soccer Surprise

"If you ruin this for me, I'll fucking kill you," Olli Waldhauer, a director with The Dons, warned as I climbed into the front seat of the van.

While trying to shoot the final scene of one of the most complex Priceless Surprises MasterCard had ever pulled off, Mr. Waldhauer, along with team members from MasterCard, McCann Bucharest and Octagon, had run into a potentially idea-killing roadblock.

Loctite: A Super Bowl Virgin
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Loctite: A Super Bowl Virgin

Go behind the scenes as Loctite, a first-time Super Bowl advertiser, puts it all on the line in Episode 3.

Touchdown for Loctite?
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Touchdown for Loctite?

See the conclusion of Loctite and Fallon's journey to Super Bowl stardom.

The Real Story Behind the ETrade Baby
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The Real Story Behind the ETrade Baby

The making of one of the most talked-about ads in modern Super Bowl history

Is The Super Bowl Still Worth It?
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Is The Super Bowl Still Worth It?

What's at stake when a brand spend millions to compete in the ad industry's biggest day