2008 U.S. ad spending and rank. Click the plus signs to explore the database. Click on each division name to see brands, agencies and people.
U.S. advertising spending $752.1 million
55U.S. AD SPENDING ($ in thousands) | |||
By media | 2008 | 2007 | % chg |
Magazine | $73,022 | $58,055 | 25.8 |
Sunday magazine | 2,282 | NA | NA |
B-to-B magazine | 1,928 | 1,720 | 12.1 |
Local magazine | 313 | 84 | 272.6 |
Spanish-language magazine | 587 | 186 | 215.6 |
Newspaper | 3,489 | 2,279 | 53.1 |
National newspaper | 3,796 | 4,289 | -11.5 |
Spanish-language newspaper | 411 | 398 | 3.3 |
FSI (freestanding inserts) | 6,015 | 5,138 | 17.1 |
Network TV | 218,651 | 184,363 | 18.6 |
Spot TV | 6,287 | 3,453 | 82.1 |
Syndicated TV | 6,408 | 4,947 | 29.5 |
Cable TV networks | 27,666 | 38,010 | -27.2 |
Spanish-language network TV | 21,089 | 24,602 | -14.3 |
Network radio | 1,343 | 1,250 | 7.4 |
National spot radio | 167 | 119 | 40.3 |
Local radio | 30,168 | 24,898 | 21.2 |
Outdoor | 30,304 | 27,588 | 9.8 |
Internet (display only) | 8,004 | 14,554 | -45.0 |
Measured media | 441,930 | 395,933 | 11.6 |
Unmeasured spending | 310,197 | 330,421 | -6.1 |
Total | 752,127 | 726,354 | 3.5 |
Media spending by megabrand | 2008 | 2007 | % chg |
Coca-Cola | 253,515 | 278,658 | -9.0 |
Glaceau | 68,366 | 36,133 | 89.2 |
Minute Maid | 34,432 | 26,009 | 32.4 |
Simply | 23,195 | 13,998 | 65.7 |
Powerade | 16,543 | 11,617 | 42.4 |
Sprite | 16,350 | 12,505 | 30.7 |
Fuze | 11,215 | 767 | 1362.2 |
SALES & EARNINGS ($ in millions) | |||
Coca-Cola Co. (NYSE: KO) | |||
Worldwide | 2008 | 2007 | % chg |
Sales | $31,944 | $28,857 | 10.7 |
Earnings | 5,807 | 5,981 | -2.9 |
Geographic sales | 2008 | 2007 | % chg |
Bottling Investments | 8,731 | 7,570 | 15.3 |
U.S. | 8,014 | 7,556 | 6.1 |
Europe | 4,785 | 4,447 | 7.6 |
Pacific | 4,358 | 3,997 | 9.0 |
Latin America | 3,623 | 3,069 | 18.1 |
Eurasia & Africa | 2,135 | 1,941 | 10.0 |
Rest of North America | 191 | 205 | -6.8 |
Corporate | 107 | 72 | 48.6 |
Division sales | 2008 | 2007 | % chg |
Coca-Cola Co. | 28,857 | 5,807 | 396.9 |
ABOUT MARKETER TREES 2009
Advertising Age's DataCenter updated Marketer Trees 2009 in November and December 2009 as an online database application detailing ad spending, brands, agency assignments and executives for the nation's top 100 advertisers.
To find rankings of marketers by medium, selected market share data and other industry analysis, see the 100 Leading National Advertisers report. For more on how this list was compiled, see Methodology.
For more information on agencies, see Agency Report 2009. and Agency Family Trees 2009.
Send your ideas to improve the Marketer Trees. Update us on agency assignments and executives. Report database errors. E-mail: [email protected]
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