B-to-B Marketing Fact Pack 2015
Spending Trends, Leading Marketer Profiles, Leading B-to-B Agency Profiles
32 pages
October 12th, 2015
Fast-Food Marketing
An in-depth look at advertising and marketing for quick-service restaurants.
October 12th, 2015
Consumers on the Go Fact Pack
A guide to consumer segments with facts on travel, media/entertainment, automotive and mobile tech.
28 pages
September 28th, 2015
Hispanic Fact Pack 2015
Advertising Age's Annual Guide to Hispanic Marketing and Media
40 pages
August 3rd, 2015
CMO's Guide to Managing Content
How to Navigate the Current 'Wild West' Era of Marketing Strategy and Production
18 pages
July 20th, 2015
Viewability Summit
Ad Age brought together agency, media and ad tech execs to discuss how digital advertising can move forward
20 pages
June 16th, 2015
Video 2015: Buying Across Platforms
Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets
24 pages
March 30th, 2015
2015 Marketing Fact Pack
Annual guide to marketers, media and agencies
20 pages
December 28th, 2014
Automotive Marketing
Ad spending facts. What's driving social media, search and mobile.
20 pages
October 12th, 2014
Omnichannel Retail
Strategies for a better customer experience
24 pages
September 15th, 2014
Hispanic Fact Pack 2014
Advertising Age's Annual Guide to Hispanic Marketing and Media
44 pages
July 27th, 2014
Mobile Marketing That Works
Strategies and Solutions from Real Marketers' Case Studies
18 pages
June 30th, 2014
B-To-B Marketing Fact Pack
Spending Trends, Leading Marketer Profiles, Leading B-to-B Agency Profiles
36 pages
May 19th, 2014
New School Video
How To Be Effective and Efficient with Video Production in a Content Marketing World
20 pages
April 7th, 2014
Creativity Reimagined
Seven Trends Changing the Way Brands Market to Consumers
23 pages
February 26th, 2014
Short Form Video
What Marketers Need to Know About Vine, Instagram and Social Video Sharing
21 pages
January 27th, 2014
2014 Marketing Fact Pack
Annual guide to marketers, media and agencies
36 pages
December 29th, 2013
Social Media Advertising
The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks
35 Pages
November 18th, 2013
BtoB's 2013 Email Marketing
An Established Channel Evolves
51 pages
November 18th, 2013
BtoB's 2013 Lead Generation
Optimum Techniques for Managing Lead-Gen Campaigns
56 Pages
November 18th, 2013
BtoB's 2013 Marketing Automation
Best Practices for the Management of B2B Digital Marketing Campaigns
50 Pages
November 18th, 2013
Retail Marketing
Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.
20 pages
September 30th, 2013
How to Make Credible Green Marketing Claims
What Marketers Need to Know about the Updated FTC Green Guides
48 pages
September 16th, 2013
Smart Marketing Using Big Data
What Marketers and Agencies Need to Know
32 Pages
July 29th, 2013
Hispanic Fact Pack 2013
Advertising Age's Annual Guide to Hispanic Marketing and Media
44 pages
July 22nd, 2013
Going Native: Content Marketing Strategies
How to turn brands into storytellers
24 pages, Power Point slides
July 10th, 2013
How to Integrate Social Media Into Your Marketing Strategy
Best practices for social media management
27 pages, Power Point slides
May 20th, 2013
How to Unlock Your Agency's Creative Code
Rules for managing and improving your advertising agency's creative product. Creative Agency Management, How to Shape Your Agency's Creative Identity, ad agency management
20 pages
May 20th, 2013
Affluence in America: The Next Generation
Which millennials are already luxury consumers, and which ones will be living large in the next decade?
28 pages, Power Point slides
December 10th, 2012
Building Brands Online 2012
How digital is changing the way all media are bought and sold
50 pages; Power Point slides
October 29th, 2012
Financial Services Marketing
Biggest Ad Spenders. When TV Ads Wear Out. Market Share. Product Innovation. Banking on the Web.
20 pages
October 8th, 2012
Mobile Fact Pack 2012
Market, media, demographics and agencies
28 pages
August 20th, 2012
Smart from the Start: How to Grow Your Small Agency
Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenue, partnerships and culture.
20 pages
July 22nd, 2012
Hispanic Fact Pack 2012
Ad Age's ninth annual guide to Hispanic marketing and media
52 pages
July 22nd, 2012
Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, Work
How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.
40 pages, PowerPoint slides
July 8th, 2012
The Cultural Connection
How Hispanic Identity Influences Millennials
24 pages, Power Point slides
May 13th, 2012
Managing Your Brand's Social Life
Strategies for Social Media Platforms, Organizing Your Team And What to Measure
24 pages, Power Point slides
April 23rd, 2012
Cross-Generational Healthcare
How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices
24 pages, Power Point slides
March 25th, 2012
Facebook 101: Are You Worth a Like?
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
35 pages
January 18th, 2012
Mobile Marketing Volume 4: M-Commerce
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consumers want to buy and why your website needs to be ready for mobile.
28 pages, PowerPoint slides
November 28th, 2011
Shopper Marketing: The Series
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.
4 issues
November 21st, 2011
Always On Women
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
18 pages, Power Point slides
November 14th, 2011
2011 Creativity Awards Report
Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for most award winning agencies, creatives, directors, production companies and more.
48 pages
October 31st, 2011
Shopper Marketing Volume 4: Plans That Work
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay
16 pages
October 24th, 2011
Pharmaceutical Marketing
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels are changing the landscape, the still-evolving regulatory enivronment, the maturing of blockbuster drugs and the opportunities all of that brings.
18 pages
October 17th, 2011
Mobile Marketing: The Series
Mobile devices are disrupting all kinds of consumer behavior. This four-part series gives marketers clear explanations of how to use mobile to your best advantage.
4 issues; Power Point Slides
October 2nd, 2011
The Creativity Report: The Series
A quarterly series of creative briefs that explores the most notable and break-through ideas and campaigns. Subscribe here to receive all four in 2011.
4 issues
October 2nd, 2011
The Evolution of Facebook Brand Fans
How and Why Users in Six Countries Choose to Interact with Brands on Facebook
24 pages; PowerPoint slides
September 19th, 2011
Mobile Marketing Volume 3: Metrics
Everything from couponing to commerce is transitioning to mobile, and marketers need data on usage and ad performance. Here's where to start.
42 pages
August 22nd, 2011
The Creativity Report Volume 2: Getting Great Work
The Eight Habits of Highly Creative (And Effective) Marketers
22 pages
August 8th, 2011
Hispanic Fact Pack 2011
Ad Age's eighth annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Includes Ad Age's extensive ranking of Top U.S. Hispanic Media Agencies.
60 pages
July 25th, 2011
Shopper Marketing Volume 3: Neuroscience
Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.
19 pages
July 25th, 2011
The New Wave of Affluence
Five tiers of affluent households identified, along with which demographic is on its way to the rich life, and why it's time to abandon the idea of mass affluence.
24 pages; Power Point Slides
May 23rd, 2011
Mobile Marketing Volume 2: Couponing
How mobile devices and new promotional opportunities are creating consumer excitement and a whole range of new behaviors around couponing.
28 pages, Power Point Slides
May 9th, 2011
Shopper Marketing Volume 2: Search, Social, Mobile
The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?
18 pages; Power Point Slides
April 18th, 2011
50 and Up: What's Next?
The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they're spending their money and what marketers should know in order to reach them. Data from AARP's Baby Boomers Envision Retirement Survey, GfK MRI’s Survey of the American Consumer and Ad Age's MarketFinder.
20 pages
April 4th, 2011
The Creativity Report Volume 1: Technology Transforming Creativity
An in-depth examination of tech talent in the creative process, as well as case studies of great campaigns.
16 pages; Video
March 28th, 2011
What You Need to Know About Mobile Marketing 2011
A primer on mobile marketing in the U.S., benchmarks, best practices, glossary of mobile marketing terms. Power Point slides included.
38 pages; Power Point Slides
March 14th, 2011
Mobile Marketing Volume 1: Location
How location-based services and GPS-enabled apps on mobile devices are changing the way retailers and marketers are connecting with their best customers.
28 pages; PowerPoint Slides
February 28th, 2011
The Economics of Online Video 2011
Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.
28 pages; PowerPoint Slides
February 14th, 2011
Shopper Marketing Volume 1: Partners
Getting the relationships between marketers, retailers and advertising agencies right in order to best structure shopper marketing practices.
16 pages
January 10th, 2011
Building Brands Online
Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media
28 pages
October 10th, 2010
What small and midsize businesses need to know about marketing: Your questions answered
Advice for small and midsize business owners on determining marketing ROI, social media, agency compensation and setting budgets from Ad Age Insights and Small Agency Diary contributors.
14 pages; Registration required
July 12th, 2010
The Reality of the Working Woman
With research partner JWT, and Ad Age Insights survey on attitudes of today's working women.
28 pages
June 6th, 2010
Shiny New Things
What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention
20 pages
March 15th, 2010
The New Female Consumer: The Rise of the Real Mom
Still targeting 'Supermom'? For younger generations of mothers, having it all doesn't mean doing it all.
28 pages
November 16th, 2009
How Commercial Ratings Changed the $70 Billion TV Market
Commercial ratings became the currency of the $70 billion national TV market, replacing 65 years of program ratings.
12 pages
October 13th, 2008
The Marketer's Guide to User-Generated Content
Crowdtap's new report defines UGC as it exists today and explains why the rise of consumer-generated media is one of the biggest trends in marketing right now.
Browsing & Buying Behavior by Category: 2015
Did you know 40%+ shoppers impulse buy and 71% in-store phone usage is checking prices? Gain deep understanding of consumer behavior and why this enables digitally-centric brands to gain advantage.
Beyond The Inbox: Agency Em@il Marketing Integration Strategies
Compelling creative is just the beginning… it's what you do with it that makes you an email rock star! In this guide, explore strategies to update your playbook.
A Guide to Prospecting With Programmatic Advertising
In today's real-time advertising ecosystem, marketers are armed with new technology and innovation to help automate the prospecting process. Read our newest guide to understand how to take advantage of programmatic-powered prospecting.
