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  • Is The Super Bowl Still Worth It? | Anatomy of an Ad Ep. 1

    2,279 views 11 months ago
    Episode 1, "Is The Super Bowl Still Worth It?"

    Ad Age sets the stage with an overview of just what's at stake when a brand decides to spend millions to compete in the ad industry's biggest day of the year.

    See all the Anatomy of an Ad episodes here: http://adage.com/lp/playlis... Show less
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  • Anatomy of an Ad | Super Bowl edition Play all

    Advertising Age, with support from our sponsor iProspect, is pleased to debut the first season of "Anatomy of an Ad" with a special Super Bowl edition.

    • Loctite Trailer | Anatomy of an Ad - Duration: 35 seconds.

      by AdAge
      • 11 months ago
      • 2,806 views
      In episode 3 and 4 of Anatomy of an Ad, Ad Age takes you behind the scenes to the making of the Loctite Super Glue Super Bowl spot.

      Episode 3, "A Super Bowl Virgin," and episode 4, "Touchdown for ...

    • The Real Story Behind the ETrade Baby | Anatomy of an Ad Ep. 2 - Duration: 3 minutes, 22 seconds.

      by AdAge
      • 11 months ago
      • 1,281 views
      Episode 2, "The Real Story Behind the ETrade Baby"

      This episode takes a look back at the making of one of the most talked-about ads in modern Super Bowl history.

      See all the Anatomy of an Ad epi...

    • Is The Super Bowl Still Worth It? | Anatomy of an Ad Ep. 1 - Duration: 2 minutes, 24 seconds.

      by AdAge
      • 11 months ago
      • 2,279 views
      Episode 1, "Is The Super Bowl Still Worth It?"

      Ad Age sets the stage with an overview of just what's at stake when a brand decides to spend millions to compete in the ad industry's biggest day of...
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  • 21st Century Ad Campaigns: The Top 15 Play all

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  • Behind the Scenes Play all

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  • Uploads Play all

    • Anatomy of an Ad: Michael Ballack's Priceless Surprise - Duration: 10 minutes.

      • 4 months ago
      • 759 views
      Advertising Age goes behind the scenes with MasterCard as it attempts to pull off its most complex Priceless Surprise yet, this time at The UEFA Champion's League Final in Berlin. If you think expe...

    • How to Reach the Diverse, Fun Millennial Mom - Duration: 66 seconds.

      • 7 months ago
      • 291 views
      Pam Kaufman, CMO of Nickelodeon, on Millennial Moms.

    • Tour a "Smart Home" | Ad Age - Duration: 77 seconds.

      • 10 months ago
      • 240 views
      Isobar US President, Jim Butler, owns a home in Southampton that's outfitted with a myriad of smart devices.

    • Loctite Trailer | Anatomy of an Ad - Duration: 35 seconds.

      • 11 months ago
      • 2,806 views
      In episode 3 and 4 of Anatomy of an Ad, Ad Age takes you behind the scenes to the making of the Loctite Super Glue Super Bowl spot.

      Episode 3, "A Super Bowl Virgin," and episode 4, "Touchdown for ...

    • The Real Story Behind the ETrade Baby | Anatomy of an Ad Ep. 2 - Duration: 3 minutes, 22 seconds.

      • 11 months ago
      • 1,281 views
      Episode 2, "The Real Story Behind the ETrade Baby"

      This episode takes a look back at the making of one of the most talked-about ads in modern Super Bowl history.

      See all the Anatomy of an Ad epi...

    • Is The Super Bowl Still Worth It? | Anatomy of an Ad Ep. 1 - Duration: 2 minutes, 24 seconds.

      • 11 months ago
      • 2,279 views
      Episode 1, "Is The Super Bowl Still Worth It?"

      Ad Age sets the stage with an overview of just what's at stake when a brand decides to spend millions to compete in the ad industry's biggest day of...

    • No. 2 Nike +: Fuelband Does it All - Duration: 62 seconds.

      • 11 months ago
      • 1,453 views
      Forget tried and true TV commercials. Now agencies could create entire digital platforms. In partnership with another highly admired marketer -- Apple -- R/GA created a system for Nike to connect i...

    • No. 13 Budweiser: Whassup - Duration: 61 seconds.

      • 11 months ago
      • 1,748 views
      The goal? Reposition the already hugely popular beer brand and make it more appealing to a youthful and multicultural audience. Hardly an easy task, but Budweiser and DDB pulled it off by listening...

    • No. 5 Red Bull: Stratos - Duration: 87 seconds.

      • 11 months ago
      • 1,202 views
      Red Bull executives do not consider “Stratos” a marketing event, which only adds to its power as brands grapple with what kinds of content they can own and create that will capture attention. The 2...

    • No. 12 Metro: Dumb Ways to Die - Duration: 3 minutes, 2 seconds.

      • 11 months ago
      • 1,996 views
      When you think of the kinds of messages that most resonate with consumers, it’s unlikely that reminders about public safety will be at the top of the list. Yet, the one that McCann in Australia cre...

    • No. 11 Dos Equis: Most Interesting Man in the World - Duration: 31 seconds.

      • 11 months ago
      • 5,792 views
      An example of a tried and true ad tactic, creating a spokes character, that broke a lot of taboos in beer advertising. Instead of young, aspirational characters, Dos Equis cast an old guy who doesn...

    • No. 14 Chipotle: Back to the Start - Duration: 2 minutes, 16 seconds.

      • 11 months ago
      • 2,493 views
      This branded film was an immediate hit thanks to a perfectly executed mix of animation, high-level production and a great, great song – Willie Nelson covering Coldplay’s “The Scientist.” But what i...

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  • Explain It Like I'm Eight Play all

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  • Real Mad Men Diaries Play all

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  • AdAge Curates YouTube Play all

    As a publication that covers the business of marketing, advertising and media, Ad Age closely watches how advertisers and marketers use platforms like YouTube. That the videos in this list are selling something is almost besides the fact; these clips are pure entertainment.
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