The New Age category remains, in record stores if nowhere else, even if crystals, reincarnation and harmonic convergence fell out of favor.
And artists whose work fill the New Age sections are clamoring for another title.
Yanni, the Greek-born multi-instrumentalist who rides high on the New Age charts (and visits Hartford for the first time Tuesday, for a concert at Bushnell Memorial), says New Age as a term is "meaningless to music."
Speaking from his California home, Yanni says, "New Age is a spiritual definition more than a musical definition. Some musicians began by associating themselves with New Age music. Now they've thrown everybody in there. But it would be silly to associate with this particular music."
Yanni prefers that his music be called simply Instrumental music. His colleague, Andreas Vollenweider, a harpist who has sold 7 million albums, prefers the term Contemporary Instrumental music.
Gary L. Chappell, a music retailer writing in Billboard magazine recently, suggests "Adult Alternative."
"Consumers have a derogatory association with the term New Age," Chappell wrote. "However, this association is related more to a fading lifestyle trend than with a dislike for the diverse range of contemporary music found under the heading."
Billboard has, in fact, just begun calling its charts of New Age and World Music albums "Adult Alternative."
But Yanni, who brings 45 synthesizers to his live shows, doesn't much care for that label either. "I don't think I'm so
alternative after all. I'm on my way to show this is mainstream music. It's music -- that's all it is. It's not pop and it's not meant to dazzle. It's not meant to be a style. It's an honest effort for one human being to communicate."
Still, there are barriers to the communication.
"When you do music like I do, instrumental music, 95 percent of radio shuts the door," he says. "There is a natural resistance built into the system. So naturally I have a harder time."
There is always press, but that has its limitations as well. "You can't talk music," Yanni says. "You can't tell people what it's like. It's original, it's different. That's why the tour will help a lot."
Millions have heard Yanni's music, even if they don't think they have. His tinkly piano and sweeping themes are repeatedly used as the soundtrack to televised sporting events, most recently on the Winter Olympics. His record company, Private Music, goes as far as saying "in the past five years, Yanni's music has been heard by more people in the U.S. than that of any other composer."