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You’ll reach more people earning $100K+ advertising in the Sunday Los Angeles Times than in eight leading business magazines combined.
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Source: Mediamark Research & Intelligence, Spring 2010 (Los Angeles Mediamarket)
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The Sunday Los Angeles Times reaches over 2.0 million adults in the market who have participated in an outdoor sport or activity in the past year.
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Source: Scarborough, Los Angeles, CA 2012 Study Release 2
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In L.A. DMA alone, Los Angelest Times reaches 2.1MM adults age 25-54 and 2.3 million adults age 18-49.
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Note: LAT reach: past 7 days print and online. Source: Scarborough Research, Los Angeles 2013 Study R2. Base: L.A. DMA adults.
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ives comic book, sci-fi and fantasy film fans the opportunity to see their favorites on the big screen, and hear from the visionaries who brought them to life.
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The Hero Complex Film Festival gives comic book, sci-fi and fantasy film fans the opportunity to see their favorites on the big screen, and hear from the visionaries who brought them to life. It’s an excellent way to reach a passionate, highly-engaged audience of genre fans and brand yourself alongside some of the biggest names in moviemaking.
The Los Angeles Times’ Hero Complex Film Festival blasts into its second super-heroic year with a four-day event featuring eight iconic fan favorites returning to the big screen alongside rare live Q&A; sessions with their filmmakers – and a surprise or two – hosted by our pop culture experts.
Talent includes Warren Beatty (Dick Tracey), Nicholas Meyer (Star Trek II: The Wrath of Khan), Alex Kurtzman & Roberto Orci (Star Trek), Damon Lindelof (Star Trek), Richard Donner (Superman, Superman II) & Jon Favreau (Iron Man, Iron Man II), and more.
The inaugural three-day festival featured discussions with iconic filmmakers Leonard Nimoy (Star Trek IV: The Voyage Home), Christopher Nolan (Insomnia, The Dark Knight) and Ridley Scott (Blade Runner, Alien).
Hero Complex Film Festival 2013
[slideshow /]
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Compared to the average adult in the L.A. DMA, Los Angeles Times readers are 34% more likely to be home owners with HHI $100K+, and 75% more likely to own a home valued at $1 million+.
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Source: Scarborough Los Angeles, CA 2013 Release 2. Los Angeles Times past 7 days print and online audience.
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The Los Angeles Times reaches 1.8 million alcoholic spirit drinkers.
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Source: Scarborough Research, Los Angeles Study 2012 Release 2.
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The Los Angles Times Daily and Sunday editions out-deliver any fashion & style publications in circulation in California. LA Times has a larger circulation in California than Vogue, InStyle and GQ magazine combined.
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ABC Audit Reports, 2012.
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The Los Angeles Times Travel Show attracts 24,000+ affluent and avid travelers.
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Source: Estimated attendance based on prior events.
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The Los Angeles Times Travel section readers are 33% more likely to have taken 3-4 international trips in the last 3 years than the average adult in the market.
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Source: Scarborough, LA Times Custom Recontact Study 2012 Release 2.
Source: Scarborough, Los Angeles, CA 2012 Study Release 2.
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