Similar to TXTO, TXTO URB is a half hour video block featuring Urban music; it's the destination for viewers who want to send shout outs to family and friends through SMS technology all while seeing their favorite hip-hop and Reggaeton videos. TXTO URB gives viewers the power to express themselves, interact with one another, and voice their opinions through an on-air message board; viewers can also get their names "Pimped", and get the "411" on their favorite urban bands and artists.