Eduardo Caballero is a broadcast pioneer with 40+ years of experience in Spanish-language television and radio.

He began his career in Spanish broadcasting in 1962, working as a radio salesman at WBNX-AM in New York City.   By 1963, Caballero had become the nation’s first Hispanic General Sales Manager at a U.S. radio station.  From radio, Caballero moved to Spanish television in 1968, as Vice President/ Director of Sales at Spanish International Network TV (now Univision).

Caballero is best known for starting in 1973 Caballero Spanish Media, the nation’s first and largest Spanish radio rep firm, which he sold to Interep in October of 1995.  Caballero Spanish Media was then representing over 130 Spanish radio stations, covering 90% of Hispanic consumers in the United States.

In October, 1998, Caballero returned to the television industry, by launching the nation's first Spanish music broadcast television network, MasMusica TeVe, with programming aimed only at young Hispanics. MasMusica TeVe was a privately Hispanic-owned company. He was also the founder of Caballero Television, one of the largest Hispanic-owned TV station groups in the country, which was recently sold to Viacom to be part of the newest MTV venture, MTV tr3s.

In 1988, Caballero was the first inductee to Hispanic Business Magazine’s Se Habla Espanol Hall of Fame. In August 1999, Hispanic Magazine presented Caballero with the Lifetime Achievement Award.  Caballero was also honored with the prestigious American Broadcast Pioneer Award in April 2000, the first Hispanic to receive that award.  In September 2002, Caballero received the American Advertising Federation’s Mosaic Award, which honors extraordinary achievement in diversity and multicultural marketing.  In November 2003, Eduardo was inducted into the Broadcasting & Cable Hall of Fame, the first Hispanic so honored.  In October 2005, the National Association of Investment Companies presented Caballero with the Pacesetter Award.

Caballero was the force behind the formation of the Association of Hispanic Advertising Agencies (AHAA).  AHAA has permanently honored him by naming their highest award the Eduardo Caballero Lifetime Achievement Award.  He has been a board member of many civic and professional organizations, including the Advertising Council, Voice of America, National Association of Broadcasters, the National Drop-Out Prevention Foundation, and member of the Marketing Advisory Board of the U.S. Postal Service.

Born in Oriente, Cuba, Caballero graduated from Jose Marti University in 1956, with a Doctorate in Law.