Bluemercury stores are designed to be small, drugstore-like shops near residential and business areas.<ref>{{cite news|last1=Magsaysay|first1=Melissa|title=Beauty chain Bluemercury is placing its bets on L.A.'s skin-care-obsessed culture|url=http://beta.latimes.com/fashion/la-ig-bluemercury-20171020-story.html|newspaper=LA Times|access-date=20 October 2017}}{{Dead link|date=July 2022 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> Each store location has a spa and provides other services.<ref name="Fortune">{{cite web|last1=Wahba|first1=Phil|title=How Macy's Is Turning Beauty Store Bluemercury Into Its Secret Weapon|url=http://fortune.com/2017/10/04/macys-bluemercury/|website=Fortune.com|publisher=Fortune|access-date=4 October 2017}}</ref> The stores' collection of brands includes SkinCeuticals, [[NARS Cosmetics|Nars]], [[Bobbi Brown]], and [[Laura Mercier]], among others.<ref name="Racked">{{cite web|last1=Lieber|first1=Chavie|title=How Marla Malcolm Beck Went from One Bluemercury Location to a $210 Million Macy's Deal|url=https://www.racked.com/2015/3/30/8300447/marla-malcom-beck-blue-mercury-lwl|website=Racked.com|date=30 March 2015 |publisher=Racked|access-date=30 March 2015}}</ref><ref>{{cite web|last1=Wu|first1=Sarah|title=5 Tips On Business And Beauty From Bluemercury CEO Marla Malcolm Beck|url=https://www.forbes.com/sites/sarahwu/2014/06/30/5-tips-on-business-and-beauty-from-bluemercury-ceo-marla-malcolm-beck/#7eeaee244b83|work=Forbes|access-date=30 June 2014}}</ref><ref name="Vanity Fair">{{cite web|last1=Volpe|first1=Lynden|title=An Inside Look at Bluemercury with Marla Malcolm Beck|url=https://www.vanityfair.com/style/2013/03/An-Inside-Look-at-Bluemercury-with-Marla-Malcolm-Beck|website=Vanityfair.com|date=13 March 2013 |publisher=Vanity Fair|access-date=13 March 2013}}</ref>
Bluemercury stores are designed to be small, drugstore-like shops near residential and business areas.<ref>{{cite news|last1=Magsaysay|first1=Melissa|title=Beauty chain Bluemercury is placing its bets on L.A.'s skin-care-obsessed culture|url=
