Entertainment can be distinguished from other activities such as education and marketing even though they have learned how to use the appeal of entertainment to achieve their different goals. Sometimes entertainment can be a mixture for both. The importance and impact of entertainment is recognised by scholars<ref>For example, the application of psychological models and theories to entertainment is discussed in Part III of {{cite book|last=Bryant|first=Jennings|title=Psychology of Entertainment|year=2006|publisher=Lawrence Erlbaum Associates, Inc|location=Mahwah, NJ|isbn=978-0-8058-5238-7|pages=367–434|author2=Vorderer, Peter}}</ref><ref name="Sayre">{{cite book|ref=CITEREFSayreKing2010|last=Sayre|first=Shay|title=Entertainment and Society: Influences, Impacts, and Innovations (Google eBook)|year=2010|publisher=Routledge|location=Oxon; New York|isbn=978-0-415-99806-2|edition=2nd|author2=King, Cynthia}} p. 22.</ref> and its increasing sophistication has [[Influence of the IBM PC on the personal computer market|influenced]] practices in other fields such as [[museology]].<ref>{{cite book|title=Conservation, Education, Entertainment?|year=2011|publisher=Channel View Publication|isbn=978-1-84541-164-0|editor=Frost, Warwick}}</ref><ref>{{cite book|title=Museum Revolutions|year=2007|publisher=Routledge|location=Oxon; New York|isbn=978-0-203-93264-3|author1=Macleod, Suzanne |author2=Watson, Sheila |editor=Knell, Simon J.}}</ref>
Entertainment can be distinguished from other activities such as education and marketing even though they have learned how to use the appeal of entertainment to achieve their different goals. Sometimes entertainment can be a mixture for both. The importance and impact of entertainment is