Trade magazine: Difference between revisions

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A '''trade magazine''', also called a '''trade journal''', or '''trade paper''' (colloquially or disparagingly a '''trade rag'''), is a [[magazine]] or newspaper whose [[target audience]] is people who work in a particular [[tradesman|trade]] or industry.<ref>{{Cite web|url=http://www.lib.vt.edu/help/research/types-sources.html|title=Magazines, trade journals, and scholarly journals|last=Virginia Tech Libraries|archive-url=https://web.archive.org/web/20170213001410/http://www.lib.vt.edu/help/research/types-sources.html|archive-date=2017-02-13|url-status=dead|access-date=2017-02-12}}</ref> The collective term for this area of publishing is the '''trade press'''.<ref name="dictionary.cambridge.org">{{Citation|title=Cambridge Business English Dictionary|url=http://dictionary.cambridge.org/us/dictionary/business-english/the-trade-press|author=dictionary.cambridge.org}}</ref>

[[File:Popular Aviation June 1928.jpg|thumb|1928 issue of ''[[Popular Aviation]]'', which became the largest aviation magazine with a circulation of 100,000<ref name = "Time June 1929">{{cite journal| title = Again, Mitchell | journal = Time Magazine | publisher = Time | date = June 10, 1929 | url = http://www.time.com/time/magazine/article/0,9171,751920-2,00.html | access-date = August 26, 2007| url-status = dead | archive-url = https://web.archive.org/web/20130521074523/http://www.time.com/time/magazine/article/0,9171,751920-2,00.html | archive-date = May 21, 2013 }} "Monthly magazine until this month called ''Popular Aviation and Aeronautics''. With 100,000 circulation it is largest-selling of U. S. air publications." "Editor of Aeronautics is equally airwise Harley W. Mitchell, no relative of General Mitchell."</ref>]]

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~~Trade~~ ~~publications~~ keep industry members abreast of new developments. In this role, it functions similarly to how [[academic journal]]s or [[scientific journal]]s serve their audiences. Trade publications include [[targeted advertising]], which earns a [[Profit (accounting)|profit]] for the publication and [[sales]] for the advertisers while also providing [[sales engineering]]–type advice to the readers, that may inform [[purchasing]] and [[investment]] decisions.

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A '''trade magazine''', also called a '''trade journal''' or '''trade paper''' (colloquially or disparagingly a '''trade rag'''), is a [[magazine]] or newspaper whose [[target audience]] is people who work in a particular [[tradesman|trade]] or industry.<ref>{{Cite web