Editing Billboard (magazine)

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	After a brief departure over editorial differences, Donaldson purchased Hennegan's interest in the business in 1900 for $500 (equal to ${{formatnum:{{Inflation\|US-GDP\|500\|1900\|r=-2}}}} today) to save it from bankruptcy.<ref name="HighBeam Business: Arrive Prepared 1994"/><ref name="Hoffmann 2004 p. 212"/> On May 5, Donaldson changed the publication from a monthly to a weekly paper with a greater emphasis on breaking news. He improved editorial quality and opened new offices in New York, Chicago, San Francisco, London, and Paris,<ref name="booksdirectory"/><ref name="Hoffmann 2004 p. 212"/> and also refocused the magazine on outdoor entertainment such as fairs, carnivals, circuses, [[vaudeville]], and burlesque shows.<ref name="LampelLant"/><ref name="booksdirectory"/> A section devoted to circuses was introduced in 1900, followed by more prominent coverage of outdoor events in 1901.<ref name="on Project 1943 p. 184"/> ''Billboard'' also covered topics including regulation, professionalism, economics and new shows. It had a "stage gossip" column covering the private lives of entertainers, a "tent show" section covering traveling shows and a subsection called "Freaks to order".<ref name="LampelLant"/> Donaldson also published news articles opposing censorship, supporting productions exhibiting good taste and decrying [[yellow journalism]]."<ref name="Radel 1994"/>		After a brief departure over editorial differences, Donaldson purchased Hennegan's interest in the business in 1900 for $500 (equal to ${{formatnum:{{Inflation\|US-GDP\|500\|1900\|r=-2}}}} today) to save it from bankruptcy.<ref name="HighBeam Business: Arrive Prepared 1994"/><ref name="Hoffmann 2004 p. 212"/> On May 5, Donaldson changed the publication from a monthly to a weekly paper with a greater emphasis on breaking news. He improved editorial quality and opened new offices in New York, Chicago, San Francisco, London, and Paris,<ref name="booksdirectory"/><ref name="Hoffmann 2004 p. 212"/> and also refocused the magazine on outdoor entertainment such as fairs, carnivals, circuses, [[vaudeville]], and burlesque shows.<ref name="LampelLant"/><ref name="booksdirectory"/> A section devoted to circuses was introduced in 1900, followed by more prominent coverage of outdoor events in 1901.<ref name="on Project 1943 p. 184"/> ''Billboard'' also covered topics including regulation, professionalism, economics and new shows. It had a "stage gossip" column covering the private lives of entertainers, a "tent show" section covering traveling shows and a subsection called "Freaks to order".<ref name="LampelLant"/> Donaldson also published news articles opposing censorship, supporting productions exhibiting good taste and decrying [[yellow journalism]]."<ref name="Radel 1994"/>

	As railroads became more developed, ''Billboard'' enabled a mail-forwarding system for traveling entertainers. The location of an entertainer was tracked in the paper's Routes Ahead column, and then ''Billboard'' would receive mail on the star's behalf and publish a notice in its Letter-Box column that it had mail for him or her.<ref name="LampelLant"/> This service was first introduced in 1904 and became one of ''Billboard''{{'}}s largest sources of profit<ref name="Radel 1994"/> and celebrity connections.<ref name="LampelLant"/> By 1914, 42,000 people were using the service.<ref name="HighBeam Business: Arrive Prepared 1994"/> It was also used as the official address of traveling entertainers for draft letters during [[World War I]].<ref name="newsweek">{{cite news\|newspaper=Newsweek\|date=April 4, 1949\|title=New Boss for Billboard\|pages=57–58}}</ref> In the 1960s, when the service was discontinued, ''Billboard'' was still processing 1,500 letters per week.<ref name="Radel 1994"/>		As railroads became more developed, ''Billboard'' enabled a mail-forwarding system for traveling entertainers. The location of an entertainer was tracked in the paper's Routes Ahead column, and then ''Billboard'' would receive mail on the star's behalf